Ashley Madison later alleged further that Silva had kept confidential documents and sought to retrieve them.
In 2015, the Ontario Superior Court dismissed the case without costs, a result with which Avi Weisman, vice-president and general counsel for Avid Life Media, said the company was "very pleased." the site was hacked by a group known as "The Impact Team".
In 2012, the company was sued by former employee Doriana Silva, who stated that in preparation for the launch of the company's Portuguese-language website, she was assigned to create over a thousand bogus member profiles within a three-week period in order to attract paying customers, and that this caused her to develop repetitive stress injury.
The site allows users to hide their account profiles for free.Trish Mc Dermott, a consultant who helped found Match.com, accused Ashley Madison of being a "business built on the back of broken hearts, ruined marriages, and damaged families".Biderman responded by stating that the site is "just a platform" and a website or a commercial will not convince anyone to commit adultery.The release included data from customers who had previously paid a fee to Ashley Madison to supposedly have their data deleted.In the same month, the company changed its signature tagline from "Life is Short.