Female contestant Ma Nuo became a media interest after her controversial remarks to a male contestant that she would "prefer to cry in a BMW" than laugh riding on the back of a bicycle.
One male contestant, a son of a businessman, was rejected by all 24 women on one episode for egregiously showing off his sports cars and bank statements instead of his life and interests.
The show's popularity and social commentary has drawn attention of academics and foreign media, and after concerns from Chinese regulators in 2011 the show's format was tweaked to de-emphasize factors such as financial wealth.
After a short break from March 2017 to May 2017, If You Are the One returned in a revised format.
In the initial format of the show, the contestants reported things such as their annual earnings, their material possessions, etc.
During this phase several contestants earned notoriety and became internet sensations.
According to Beijing-based CSM Media Research, the audience ratings for Fei Cheng Wu Rao - which as of May 22, 2013 had screened a total of 343 episodes - were 2.77 percent of television viewers, or 36 million, twice as many as the nearest competitor for that timeslot."At the outset of the series, 10 of The Game's celebrity friends will be tapped as matchmakers.Each of these celebs (men and women), will put forward who they believe to be his perfect girl.In 2013, the show began broadcasting on SBS 2 (now SBS Viceland) in Australia, in an hour-long version with English subtitles provided by SBS.If You Are the One has been a ratings success in China and is now the highest-rated show for Jiangsu TV. The show is viewed internationally over the internet and satellite television.