As the 2000s progressed, the ratings for many of these shows began to decline, a situation exacerbated by the Super Bowl XXXVIII halftime show controversy in 2004 as production companies out of fear of being imposed with monetary penalties by the Federal Communications Commission (FCC) for indecent content began self-censoring their dating shows (and many syndicated programs targeted at the 18-49 demographic, in general) to levels in which even profanities typically permissible on television were edited out of episodes.Since then, the dating game show has virtually died off from television syndication, though cable television networks such as VH1 have continued to air dating shows with content similar to that of the syndicated dating shows of the late 1990s and early 2000s and major over-the-air broadcast networks have tried, often with marginal success, to use dating shows that are less risque compared to those shows.They are presented for the entertainment of the viewers.As the genre progressed, the format developed towards a reality-style show and more into a relationship show then simply finding a mate.The audience sees only the game; an important feature of all dating game shows is that the contestants have little or no previous knowledge of each other, and are exposed to each other only through the game, which may include viewing a photograph or at least knowing the basic criteria for participation (typically participants are not already married).
When participants are removed, it is usually done one at a time to drag out the action and get audience sympathy for specific players.
This creates the action, tension and humiliation when someone is rejected.
There are also reports of mercenary practice, that is, members of one sex paid to participate in the game to attain balance of sex ratio.
Dating game shows are television game shows that incorporate a dating system in the form of a game with clear rules.
Human matchmaking is involved only in selecting the game's contestants, who are usually selected more for the amusement value than any concern for their happiness or compatibility.